Frustration-Free Packaging (FFP) is a packaging initiative by LEGO that aims to reduce waste, improve the unboxing experience for customers, and make it easier to open and recycle packaging. FFP packaging typically uses less materials, such as plastic bags or twist ties, and is easier to open without the need for tools like scissors.
The LEGO Group has been implementing Frustration-Free Packaging for some of their products since 2009, in line with their sustainability goals. The company is also committed to using recycled and recyclable materials in their packaging to reduce the environmental impact.
By using Frustration-Free Packaging, LEGO is able to reduce their carbon footprint, minimize waste, and improve the overall customer experience. Customers can easily identify Frustration-Free Packaging by the green badge on the packaging that signifies its eco-friendly attributes.
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